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Growth Partner ยท Post-PMF

Growth that
compounds.

Growth Partner for Gaming & Digital Products

Strategy, unit economics, and capital allocation, connected into one system.

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Years in gaming & adtech
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Revenue influenced
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People hired & led
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Products scaled

Growth visibility from day one

Every engagement starts with measurement. Here is the kind of operating view we build together: channel-level economics, retention cohorts, and a decision cadence that keeps compounding.

Sample Growth Dashboard
Last 30 days
Revenue
$2.4M
+18.3%
Blended CAC
$12.40
-22.1%
LTV / CAC
4.2x
+0.8x
D30 Retention
31.2%
+4.7pp
Payback
47d
-12d
Revenue Trend (12 months)
Channel Mix
Facebook
38%
Google
26%
Affiliates
19%
Organic
17%
Sample data. Format varies by engagement.

We partner with product-focused companies navigating growth complexity.

Whether you are building the product or evaluating the investment, growth clarity is the foundation.

Founders & CEOs

You're a founder past PMF. Channels work, but growth isn't compounding. There's no system connecting strategy, budget, and decisions. That's what we build together.

  • Gaming publishers and studios
  • Adtech and martech platforms
  • Subscription and SaaS products
  • Marketplaces past initial traction
  • $1M to $50M ARR range

Investors & Acquirers

You are evaluating a gaming or digital business and need an independent view on growth quality, retention integrity, and unit economics. Not a deck review. A technical assessment that tells you what the numbers actually mean.

  • VC/PE conducting commercial due diligence
  • Acquirers evaluating digital businesses
  • Board-level growth oversight and advisory
  • Post-acquisition growth integration

Three ways to engage

Each engagement is scoped to deliver clear outcomes with defined deliverables.

Fractional CMO & CGO

Embedded growth leadership inside your team. We build UA strategy, retention programs, and the metrics and decision cadence that make growth systematic.

3 to 12 months
Sample deliverables
Growth model UA strategy KPI framework Team design Weekly cadence

Growth Audit

A focused diagnostic of your growth engine. We assess unit economics, UA channel efficiency, retention curves, and team structure, then deliver a prioritized action plan you can execute immediately.

2 to 4 weeks
Sample deliverables
Unit economics map Channel audit Retention analysis Action plan

Commercial Due Diligence

Independent assessment for investors. We stress-test unit economics, validate retention claims, evaluate growth quality, and model scenarios, so you negotiate from data, not pitch decks.

1 to 4 weeks
Sample deliverables
Cohort deep-dive LTV stress-test Growth quality score Risk memo

How we work

We install a growth system, then transfer it to your team. Every engagement follows five stages and ends with something that runs without us.

1

Diagnose

Map the current growth engine: channels, economics, retention, team. Identify the constraint: what is actually limiting scale.

2

Measure

Build the measurement layer. Channel-level CAC, cohort retention, LTV models. You cannot optimize what you cannot see.

3

Align

Set targets, assign owners, define decision triggers. Everyone knows the number, the lever, and the next experiment.

4

Execute

Weekly operating rhythm: review metrics, evaluate experiments, decide next bets. Discipline creates compounding.

5

Iterate

Tighten the loop. Graduate what works, cut what does not. Build systems that last, then hand them to your team.

Operator and builder.

Ex-CMO at a top mobile gaming publisher globally.
Built growth teams from 3 to 80+, managed nine-figure annual budgets.

Selected engagements

Anonymized examples of how we have worked with gaming publishers, digital products, and investors.

F2P Mobile Game Portfolio: UA & Unit Economics

Gaming publisher scaling UA across Meta, Google, and affiliates. Multi-million monthly spend with no channel-level payback visibility. Team disagreed on LTV definitions, making budget allocation decisions contentious and slow.
Rebuilt unit economics from first principles. Separated CAC by channel, geography, and creative type. Introduced cohort-level ROAS tracking with weekly decision triggers that automated budget reallocation thresholds.
Channel-level payback visible within one sprint. Blended CAC efficiency improved 30-40% over two quarters. Team aligned on a single LTV definition, cutting decision latency from weeks to days.

Mobile Game: Retention & Monetization System

Mobile game with strong D1 retention but severe D30 drop-off killing LTV projections. IAP revenue flat despite growing installs. No systematic view linking engagement events to monetization outcomes.
Built a cohort retention model mapping engagement events to revenue conversion. Identified a D7 activation metric that predicted D30 retention with high confidence. Redesigned the first-time user experience and reward pacing based on the model.
D30 retention improved within two experiment cycles. Blended LTV up 25-35%. IAP conversion increased across key segments, validating the engagement-to-monetization link as the core growth lever.

Commercial Due Diligence for Gaming Investor

VC evaluating a Series B gaming/adtech target claiming strong unit economics and efficient growth. Needed independent validation of retention claims, growth quality, and the sustainability of reported metrics.
Deep-dive into raw cohort data, channel economics, and organic vs. paid mix decomposition. Stress-tested LTV assumptions under different churn scenarios and market conditions. Assessed team capability to sustain reported growth trajectory.
Identified a material gap between reported and actual payback period driven by optimistic churn assumptions. Investor renegotiated terms, saving significant capital and structuring milestones around validated metrics instead of projections.

Common questions

Companies past product-market fit in gaming, adtech, and digital products, typically in the $1M to $50M ARR range. Also investors and acquirers who need independent commercial due diligence on digital assets. If you are pre-PMF or looking for a creative agency, we are probably not the right fit.
We embed inside your team and build systems your people own. The background is operator, not advisory: real budgets, real teams, real products. The output is not a slide deck. It is an operating system your team runs after the engagement ends.
Week one: diagnostic call and data access. Week two: we map the growth engine and identify the constraint. From week three: we build together, weekly working sessions, async between them. You always know what we are working on and why. No black box.
For a Growth Audit: 4 to 6 hours over two weeks, mostly kickoff and review. For a retainer: one weekly session plus async. We are designed to be high-leverage with minimal overhead.
Growth Audit: fixed scope, fixed price, scoped per engagement. Retainer: monthly, based on scope and time commitment. Commercial Due Diligence: project-based. We are transparent about pricing on the first call. No retainers without a clear scope.
What we guarantee: clarity. You will leave the engagement knowing exactly what is broken, what to fix, and in what order. The outcome depends on the decisions made after, because fixing growth usually means breaking things, rebuilding things, and making bets that carry real risk. We will be honest about that from day one.
You own everything we built together: the models, the frameworks, the dashboards, the decision cadence. We document everything so your team can run it. That is the point. If you want ongoing support, we can structure that separately.

Let's talk about your growth

Whether you need a diagnostic, a fractional leader, or a second opinion before an investment. The first conversation is always free and confidential.

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